EDUARDO
ALBUQUERQUE
ALBUQUERQUE
2021
SÓCIO FUTEBOL TV AD
2013
In 2013, Eduardo Albuquerque wrote (with Alexandre Vasconcellos) and produced the “Sócio Futebol” national TV ad, directed by Michel Coeli (”Não conta lá em casa” and “Que mundo é esse?“)
B.
CONTEXT
—-
This TV ad promotes a membership tier that was hard faught by Albuquerque and his colleagues at Fluminense's Marketing Department. It was the first time the new Maracanã Stadium appeared associated to a club, and stars Fred, arguably Fluminense's biggest star alive, the player who scored more goals in the history of the modern Brazilian National championship.
![]()
(left to right: Fred, director Michel Coeli, Fluminense's
licensing director Lucas Sodré, Adidas rep André and
Eduardo Albuquerque at the ad shoot in Maracanã Stadium)
(left to right: Fred, director Michel Coeli, Fluminense's
licensing director Lucas Sodré, Adidas rep André and
Eduardo Albuquerque at the ad shoot in Maracanã Stadium)